16 March 2023
10:00 (London)
ProductCamp Europe
Online Broadcast
Details
UXSSR expert spoke about the case of finding a product-market fit for a product that has existed for some time but has not gained popularity. The project analyzed twelve countries and twenty-four segments of the audience, and as a result identified a new audience, formulated a value proposition, and developed a new UX design.
Timetable
17:00—17:30
Kristina Marinović
Director of Strategic Management, UXSSR
The Art of Rediscovery
How We Analyzed 12 Countries and 24 Segments to Regain Fintech Product-Market Fit