Event took place on
16 March 2023
10:00 (London)

ProductCamp Europe

Online Broadcast


UXSSR expert spoke about the case of finding a product-market fit for a product that has existed for some time but has not gained popularity. The project analyzed twelve countries and twenty-four segments of the audience, and as a result identified a new audience, formulated a value proposition, and developed a new UX design.

Full recording on YouTube.


Kristina Marinović
Kristina Marinović
Director of Strategic Management, UXSSR
The Art of Rediscovery
How We Analyzed 12 Countries and 24 Segments to Regain Fintech Product-Market Fit